Thursday 6 March 2014

Florence but not the Machine (feat: Q)



The Logo of Q magazine is situated at the top left of the magazine. Q have always had this. It ha become an icon of the magazine. It is placed in the corner as it does not interfere with the image in the centre. The image uses the grid of thirds so Florence's eyes are on the line. The logo which doesn't want to distract the reader from the image. I am still indecisive of whether or not to have my logo as a block colour and square or as a large spanning title.

They colour scheme of this issue focuses on whites and reds. The magazine uses  Florence's red hair and pale skin to its advantage as it is mirrored it the text. The white font contrasts with Florence's dark coloured hair, allowing the text to stand out and be easily read without causing eye strain. Colours like dividers and bullet points are a blue colour. This contrasts heavily with Florence's orange hair which is why it was used to highlight er eyes, in the form of eye shadow, and to order text around the page.

The main photograph is a close up head shot. This photo would have been used to make the magazine stand out on the shelves. If i giant Florence head was peeking over the counter at you you would surely notice. The Picture is also of her lying down. We can see this by the fact her hair flows upwards. This give the effect of synthetic editing, a technique in which there is no editing needed as the modal can perform this physically. This is used to give one of two effects. One in which she presents her self in a religious manner. Her hair floating as seen in many Christ painting. Another as sexual pose, lying down on a bed with her hand by her face can be used to attract people to her. As I will most likely be using male models I will probably avoid this approach as it won't quite have the same effect.

The are other important thing I noticed in this piece. To start of the text. The text is structured in a tunnel format which reduces coverage of the main ladies face. Florence is surrounded by text but her face is uncovered. I will b replicating this in all aspects of the magazine. Another thins is that alternative text, "ZANE LOWE..." is featured on a circle . The text has a sticker event. This could be here to falsely entice viewers as it makes it seem like an exclusive.  Another this is the text itself, rhetorical question, rule of three and alliteration are all things I noticed. These will be placed for interest. Rule of three and alliteration are made to stick in the readers head as they are catchy. Rhetorical questions are used to intrigued the reader as it hits at an answer even when it is most often a matter of opinion.

Final thought is the eyes. They have been altered to a green colour to contrast with red colour of her hair. Q have done this purposefully to drag attention towards the eyes, and making it stand out. It'll be hard to ignore this on a store shelf.